IQOS Technology Evolution
The heated tobacco market is always evolving and the IQOS ILUMA i series is the latest step forward. While the previous IQOS ILUMA models introduced the revolutionary bladeless SMARTCORE INDUCTION SYSTEM™, the new ‘i’ series is all about personalization and session control.
The most talked about of these new features is FlexPuff. Users in the UAE are asking, “What is it?” How do I use it? Does it really give me more value? This guide breaks down the FlexPuff feature, shows you how it works with your IQOS TEREA flavors and gives you expert tips to safely get the most puffs out of every stick.
What is FlexPuff on IQOS ILUMA i?
FlexPuff is a smart software feature built into the new IQOS ILUMA i devices. It changes the traditional fixed session model by listening to your unique way of drawing.
Simple Explanation
The standard IQOS session lasts up to 6 minutes or 14 puffs, whichever comes first. FlexPuff is an intelligent boost that may give you up to 4 extra puffs within that 6 minute duration if the device determines the TEREA stick hasn’t been fully used based on your puffing style.
Which Models Have FlexPuff?
This feature is available on the latest generation:
- IQOS ILUMA i Prime: The flagship model with Touch Screen.
- IQOS ILUMA i Standard: The two-piece design with Touch Screen.
- IQOS ILUMA i One: The portable all-in-one device.
Important Note: FlexPuff is a software feature that works with the existing SMARTCORE INDUCTION SYSTEM™ technology; therefore, older IQOS ILUMA or IQOS 3 DUO models do not support it.
IQOS ILUMA I Colors & Models Available:
| ILUMA I Model | Available Colors |
|---|---|
| ILUMA I One | Lime Green, Midnight Black, Orange, Blue, Digital Violet |
| ILUMA I Standard | Black, Orange, Violet, Blue, |
| ILUMA I Prime | Black, Breeze Blue, Red, Aspen Green |
Why FlexPuff Matters for UAE Users
FlexPuff is a direct response to consumer demand for more flexibility and value. For IQOS ILUMA Dubai users, this feature brings:
- More Session Value: Get more out of every TEREA stick. Get extra puffs and more value for the iqos iluma price of the stick itself.
- Optimal Pacing: FlexPuff adjusts to how you use the device. If you take slower, longer draws (a common habit especially during socials or travel), it won’t cut you off early.
- Consistent Experience: The device monitors and boosts the heating towards the end of the session, so you get a smoother, more consistent experience without the weak final puffs of older, fixed-session devices.
How FlexPuff Works: A Simple Breakdown
The beauty of FlexPuff is its automated, intelligent operation. You don’t need to press a button; the device handles the heavy lifting:
- Real-Time Monitoring: Throughout your session, the IQOS ILUMA i device monitors your individual draw patterns—the duration and intensity of each puff.
- End-of-Session Analysis: As the standard 14 puffs are completed, the device’s internal software quickly analyzes if the tobacco in the TEREA stick is still under-consumed.
- Automatic Activation: If the stick is not fully spent, the device automatically activates FlexPuff. It extends the heat cycle and may allow up to 4 extra puffs (still within the 6-minute timeframe).
- Visual Confirmation: On the Touch Screen models (IQOS ILUMA i Prime and IQOS ILUMA i Standard), the display will indicate that extra puffs have been added, often by an anticlockwise extension of the light ring.
FlexPuff is an example of advanced engineering making the device more responsive to adult consumer habits, demonstrating the brand’s focus on user expertise and comfort.
How to Use FlexPuff on Your IQOS ILUMA i Device
Since FlexPuff is automatic, using it is simple: you just use the device normally. However, the model you have affects how you see the feature activate.
On IQOS ILUMA i Prime and Standard
- Activation: Insert your TEREA stick and start your session normally. FlexPuff triggers automatically.
- Monitoring: The new Touch Screen on these models clearly shows your session status. Look for the visual indicator—the light ring extending—to confirm the bonus puffs are active.
- Vibration: The IQOS ILUMA i Prime and Standard provide subtle vibration alerts to signal the start and near-end of the session, making the timing clear even without looking at the screen.
On IQOS ILUMA i One
- Activation: The all-in-one IQOS ILUMA i ONE triggers FlexPuff automatically based on its internal monitoring of your usage pattern.
- Alerts: You rely on the standard indicator lights and final vibrations to know when the stick is done. Rest assured, if your drawing pattern allows for the extra puffs, the system delivers them automatically.
How to Get More Puffs in Each Session (Practical Tips)
While FlexPuff works automatically, your technique directly influences the session quality and whether you maximize the available puffs. Here’s how you can optimize your IQOS ILUMA i experience:
Slow and Steady Draws:
The device is engineered for gentle, mouth-to-lung draws. Avoid taking hard, deep pulls (like trying to finish a regular cigarette quickly). Slower, measured draws prevent flooding the coil and allow the device to heat the tobacco evenly, making FlexPuff more likely to activate.
Wait Between Pulls:
Give the device 2–3 seconds between puffs. This pause allows the SMARTCORE INDUCTION SYSTEM™ to properly reheat the tobacco, which helps maintain flavor consistency and ensures the system determines the stick is not fully consumed.
Use Fresh TEREA Sticks:
Always use new, sealed TEREA sticks. Old or improperly stored sticks (e.g., in a hot car) can dry out, reducing the vapor quantity and negatively impacting the FlexPuff potential.
Maintain Battery Health:
Ensure your IQOS ILUMA kit has a good charge. While FlexPuff is energy-optimized, devices with low battery levels may prioritize core heating, subtly impacting the performance of smart features.
Common Mistakes That Reduce Puffs
You might be unknowingly limiting your device’s ability to give you the most puffs. Avoid these:
- ❌ Pause Mode: If you turn on Pause Mode (available on Prime and Standard) during a session, FlexPuff will not work for that experience. They are mutually exclusive.
- ❌ Rapid-Fire Puffing: Chain-puffing heats the tobacco too fast and unevenly, which fools the system into thinking the stick is spent and ends the session before FlexPuff can extend it.
- ❌ Using Counterfeit Sticks: Non-genuine IQOS TEREA sticks don’t have the required magnetic induction element and proper tobacco density. They won’t activate or work properly, voiding the benefits and potentially the IQOS ILUMA warranty.
FlexPuff vs Non-FlexPuff Devices: Quick Comparison
The difference between the new IQOS ILUMA i and older models is noticeable, not just in puff count but in the experience itself.
| Feature | Older IQOS ILUMA Models | IQOS ILUMA i (With FlexPuff) |
| End of Session | Fixed cut-off (14 puffs) | Adaptive cut-off (Up to 18 puffs) |
| Flavor Quality | Slight drop-off in flavor density at the end | Smooth, consistent flavor through the final puffs |
| Puff Count | Fixed 14 puffs | Flexible (Up to 14 + 4 extra) |
| User Control | Device dictates the end | Device adapts to the user’s pace |
Best IQOS TEREA Flavors for the FlexPuff Experience
While FlexPuff works with every IQOS TEREA flavor, certain blends benefit from the extended session and consistent heat output:
| Flavor | Flavor Profile (Short) | FlexPuff Benefit (Short) |
|---|---|---|
| TEREA Yellow | Light toasted tobacco with a soft zesty note | Stays smooth and steady during extra puffs |
| TEREA Turquoise | Tobacco with clean menthol cooling | Menthol stays fresh till the end |
| TEREA Bronze | Rich tobacco with cocoa and dried fruit | Deep flavors last longer in the extended session |
| TEREA Purple Wave | Mild tobacco with berry-like sweetness and light menthol | Sweet, fruity notes stay balanced |
| TEREA Black Purple Menthol | Strong menthol with bold berry aroma | Intense flavor becomes even stronger with FlexPuff |
Choose the Smart Upgrade
The IQOS ILUMA i series—IQOS ILUMA i Prime, IQOS ILUMA i Standard, IQOS ILUMA i ONE—is for those who want consistency, control and value. FlexPuff makes the already great IQOS even better by adapting to your pace.
To get a genuine device with full IQOS ILUMA warranty and all the smart features, always buy from an authorized dealer.
Ready for a smarter, longer and smoother session? Check out all IQOS ILUMA i devices and TEREA flavors now and shop safely and authentically at TEREA Zone (TEREA Dubai) for fast delivery!
FAQs About FlexPuff
Does FlexPuff use more battery life?
No, not significantly. It works within optimized power settings. The session may last a bit longer, but the impact on the Pocket Charger’s 20-session capacity is very small.
Can I turn FlexPuff off?
Yes. You can turn FlexPuff on or off anytime through the IQOS Web App if you prefer the standard 14-puff experience.
Why am I not getting the extra puffs?
This can happen for three reasons:
- You used Pause Mode.
- Your draw pattern was too strong, so the system ended the stick early.
- FlexPuff didn’t activate based on your device or usage.
Is the IQOS ILUMA price higher because of FlexPuff?
The price reflects the full set of new features, including the touch screen (Prime/Standard) and FlexBattery/Pause Mode—not just FlexPuff.
