Introduction
In the world of heat-not-burn smoking products, IQOS TEREA and Heets are the go-tos for modern smokers. With technology and unique flavours these products give a better smoking experience without the harshness of regular cigarettes.
For those who like a refreshing menthol flavour TEREA Turquoise and Heets Turquoise are the top choices. But how do they differ, and which one should you choose? This guide will break down the differences for you.
Product Overview
IQOS TEREA Turquoise
Flavour Description: TEREA Turquoise combines toasted tobacco with a hint of menthol. The flavour gives a smooth, zesty, and refreshing sensation with every puff, perfect for those who want balance in taste.
Features:
- Powered by Smartcore Induction technology, TEREA ensures precise heating and no combustion.
- Exclusively designed for the IQOS ILUMA series (IQOS ILUMA PRIME, ILUMA ONE, and ILUMA STANDARD).
- Smokeless, ashless, and clean in use for your convenience.
Heets Turquoise
Flavour Description: Heets Turquoise gives a cooling menthol experience with subtle tobacco notes. Light and refreshing aroma, perfect for those who like a mild and invigorating flavour.
Features:
- Compatible with all IQOS devices (IQOS 3 DUO, IQOS Originals Duo, IQOS 2.4 Plus, and IQOS Lil Solid).
- For versatility, it’s a favourite among traditional IQOS users looking for value and quality.
- Compact and affordable, lower price point than TEREA sticks.
Popularity: Heets Turquoise is still a top choice for menthol lovers who like its affordability and compatibility with older IQOS models.
Taste Comparison
Menthol Intensity and Cooling Effect:
Both TEREA Turquoise and Heets Turquoise have a menthol flavour profile. But TEREA Turquoise has a more zesty and refined menthol cooling, a bit more vibrant than the Heets Turquoise’s milder cooling.
Tobacco Notes:
When it comes to tobacco notes, TEREA Turquoise has a smoother and more balanced toasted tobacco flavour, and Heets Turquoise has a simpler and lighter tobacco essence.
Consistency of Flavour:
Both products are consistent across multiple puffs, but TEREA Turquoise stands out with its Smartcore Induction technology, which ensures even flavour distribution. Heets Turquoise is consistent but uses standard heating technology and may feel less robust over time.
Smoother for Menthol Lovers:
If you want a premium menthol experience, then TEREA Turquoise is the way to go. If you want a more affordable option that still gives a refreshing menthol flavour then Heets Turquoise is the way to go.
Explore More IQOS Heets flavors
- IQOS Heets Green Zing
- IQOS Heets Purple Wave
- IQOS HEETS Silver Selection
- IQOS Heets Summer Breeze
- IQOS Heets Sun Pearl
Heating Technology
One of the main differences between IQOS TEREA Turquoise and Heets Turquoise is the heating technology.
IQOS ILUMA’s Smartcore Induction Technology:
TEREA sticks are only for IQOS ILUMA, blade-free Smartcore Induction technology. This heats the tobacco from the core without combustion for a consistent flavor profile and a smoke-free, residue-free experience. Clean draw, more menthol freshness, and smoother tobacco taste.
Blade Heating System for Heets:
Heets sticks use the traditional blade heating system, compatible with old IQOS devices. While it works, this system pierces the tobacco stick, which can lead to uneven heating and residue buildup inside the device over time.
Impact on Taste, Aroma, Residue:
- TEREA Turquoise: Smartcore Induction, precise and consistent flavor with every puff. Sealed design, no residue, cleaner and more enjoyable.
- Heets Turquoise: Nice taste, but the blade system can produce an uneven flavor and you need to clean the device regularly to remove residue.
Device Compatibility
IQOS ILUMA Compatibility with TEREA Turquoise:
TEREA Turquoise sticks are only for IQOS ILUMA series (ILUMA PRIME, ILUMA ONE, ILUMA STANDARD). Designed to work with next-gen induction heating systems for a premium experience.
Standard IQOS Device Compatibility with Heets Turquoise:
Heets Turquoise sticks are universal and can be used with all standard IQOS devices: IQOS 3 DUO, IQOS 3 Multi, IQOS 2.4 Plus, and IQOS Lil Solid. Heets is for users with old IQOS devices.
Why TEREA Sticks Can’t Be Used in Old Devices:
TEREA sticks are designed for induction heating and don’t have the perforation for the blade heating system. So they are not compatible with old IQOS devices, only for IQOS ILUMA devices.
Design and Build Quality
Physical Differences Between TEREA and Heets Sticks:
- TEREA Turquoise: Sealed design, no tobacco fragments escape. Clean experience and modern feel of the IQOS ILUMA system.
- Heets Turquoise: Heets sticks have a traditional design, with an open tip to fit the blade heating system. While practical, it can leave some residue in the device.
How TEREA’s Sealed Design Is Cleaner:
Fully enclosed construction of TEREA sticks eliminates residue and minimises device cleaning. Innovative design, hassle-free and mess-free with every use.
Ease of Handling and Packaging:
Both TEREA and Heets sticks are in compact and sky-blue packaging, the same color as the menthol flavor. But TEREA Turquoise has a premium feel, matching its technology and price.
Market Demand and Popularity
TEREA Turquoise Demand:
TEREA Turquoise is hot among techy users who want innovation and convenience. Smartcore Induction and mess-free sealed design appeal to those who want a premium smoking alternative. This is visible in regions like Kazakhstan and the UAE, where heat-not-burn products are trending among younger modern consumers.
Heets Turquoise Preference:
Despite TEREA, Heets Turquoise is still the preferred choice for its affordability and compatibility with more IQOS devices. Long-time IQOS users love the familiar taste and value-for-money proposition, making Heets a staple in the heat-not-burn market.
Regional Trends:
- UAE: Both TEREA and Heets Turquoise have a presence in the UAE; Heets Turquoise is more popular due to its availability and price. However, TEREA is gaining traction among high-income consumers and those who are using newer IQOS ILUMA devices.
- Global: In countries like Kazakhstan, TEREA is entering strong; Heets is still dominant due to its brand reputation.
Future Outlook:
With the increase in IQOS ILUMA device adoption, TEREA Turquoise will see more sales as users upgrade to newer technology. But Heets Turquoise will remain a staple for budget-conscious consumers and traditional IQOS users.
Pricing and Availability
Price Comparison:
- TEREA Turquoise: 125 AED, for premium users who want the latest technology and an upgraded experience.
- Heets Turquoise: 90 AED, great value for money, for a wider audience.
Availability:
Both TEREA and Heets are available in local markets and online stores like Terea Zone. TEREA Turquoise is exclusive to IQOS ILUMA devices; Heets Turquoise is compatible with all traditional IQOS devices, so it is easier to find and use.
Regional Pricing Difference:
In the UAE, TEREA Turquoise is for techy consumers; Heets Turquoise is still the top choice due to its affordability and wider compatibility. In neighbouring countries like Kazakhstan, TEREA is gaining traction in the premium segment.
Some popular Terea Kazakhstan flavors
- IQOS Terea AMBER
- IQOS Terea BRONZE
- IQOS Terea Green Zing
- IQOS Terea Purple Wave
- IQOS Terea Ruby Fuse From
Pros and Cons of Each Product
IQOS TEREA Turquoise
Pros:
- Smartcore Induction technology for precise heating and no blade cleaning.
- Cleaner usage with a sealed stick design, no residue in the device.
- Flavour consistent with menthol and tobacco notes.
Cons:
- 125 AED may not be for budget-conscious users.
- Only works with IQOS ILUMA devices.
Heets Turquoise
Pros:
- 90 AED, for everyone.
- Works with all IQOS devices, including older models.
- Menthol flavour with subtle tobacco notes.
Cons:
- Traditional blade heating system needs cleaning.
- More residue in the device compared to TEREA’s sealed design.
User Preferences
Who might prefer TEREA Turquoise?
- Techies: Those who love the latest technology, like Smartcore Induction.
- Flavor fanatics: Users who want a clean and refined flavour experience.
- Premium users: Those who value mess-free and are willing to pay for it.
Who might prefer Heets Turquoise?
- Budget users: Those looking for an affordable heat-not-burn option.
- Traditionalists: Long-time IQOS users who are familiar with Heets and the blade heating system.
- Compatibility users: Those who have older IQOS devices and need versatile options.
Regional Focus: UAE Market Insights
Heat-Not-Burn Demand in Dubai and UAE:
Dubai is leading the trend in the UAE for heat-not-burn products. IQOS products have gained popularity as a healthier alternative to traditional smoking and both TEREA Turquoise and Heets Turquoise are part of this growing market.
Delivery Options and Benefits:
Both products can be purchased through Terea Zone, an online store that delivers across the UAE, including Dubai, Abu Dhabi, Sharjah and other areas. Customers get doorstep delivery so you never run out of your favourite heat-not-burn product.
FAQs
What’s the difference in taste between TEREA and Heets Turquoise?
Both have menthol, but TEREA Turquoise offers a smoother and more refined experience with toasted tobacco and subtle zesty menthol notes. Heets Turquoise delivers a refreshing menthol taste with lighter tobacco undertones.
Are both menthol-based?
Yes, both are menthol-based, cooling, and refreshing. TEREA Turquoise provides a balanced menthol-tobacco flavor, while Heets Turquoise focuses more on a cooling menthol profile.
Can I use TEREA on older IQOS devices?
No, TEREA Turquoise is only compatible with the IQOS ILUMA series due to its Smartcore Induction technology. Older IQOS devices are not designed to accommodate TEREA sticks.
Which one is more cost-effective: TEREA or Heets?
Heets Turquoise is more affordable, priced at 90 AED, compared to TEREA Turquoise at 125 AED. Heets is the ideal choice for budget-conscious users.
Conclusion
In summary, TEREA Turquoise and Heets Turquoise are for different types of users:
- TEREA Turquoise is for techy users who want a premium experience
- Heets Turquoise for traditional IQOS users
If you want technology and consistency, invest in TEREA Turquoise. If you want a cost-effective and versatile option, Heets Turquoise is the winner.
Try both and see which one fits you. Available across UAE and delivers fast through Terea Dubai. Easy!
