Why Know E-Cigarette Prices in the UAE?
The Smoke Free Alternatives market in the UAE is on the Up – and not just because more former traditional smokers are ditching the habit in favor of Heated Tobacco and Closed-Pod systems, but because having the right device really matters. Get a good grasp of the going rate for an e-cigarette across different Brands & you’ll be in a much better position to make a smart financial decision that also fits in with your lifestyle.
Choosing a device is all about finding that happy medium between the upfront cost of the thing and the ongoing cost of consumable sticks or pods. This guide does the legwork for you, laying out the latest prices & features on what are currently the 3 most popular systems out in the Emirates: IQOS ILUMA, RELX Devices, & Lambda devices. This comprehensive comparison will help you track down the right device—one that actually meets your budget and fits your style, rather than the other way around.
IQOS ILUMA Devices—Features & Prices in the UAE
IQOS ILUMA is the real deal as far as Heated Tobacco tech goes—its blade-free SMARTCORE INDUCTION SYSTEM is a game-changer for a cleaner experience, and for those looking for a premium alternative to your run-of-the-mill cigarettes, it’s quickly become the go-to.
The ILUMA range has got a few different models to cater to all sorts of users—from the all-in-one simplicity of some models to the more premium designs & features of others. As you’d expect, prices vary depending on the model & retailer, but based on what’s out there in the UAE, here is a rough price range for the original ILUMA & the i-series: the prices may fluctuate, but it should give you a good idea.
| IQOS ILUMA Model | Key Feature | Approximate Price Range (AED) |
| ILUMA One | All-in-one, simple, 20 consecutive uses | AED 180 |
| ILUMA Standard | Two-part system (holder + charger), sleek design | AED 290+ |
| ILUMA Prime | Most premium two-part system, refined materials, full features | AED 380+ |
| ILUMA i One | All-in-one, adds FlexPuff/Pause Mode features | AED 170 |
| ILUMA i Standard | Two-part system, adds Touch Screen, Pause Mode, FlexPuff | AED 260+ |
| ILUMA i Prime | Most refined two-part system, premium design, full features | AED 350+ |
Key Differences:
ILUMA One/i One:
ILUMA One is the budget-friendly option of the bunch; single-device simplicity is its game. And with up to 20 hits without needing a top-up, it’s no wonder it’s a fan favourite for people who don’t want to be tied down. The ILUMA I One also ships with the latest software bells & whistles like FlexPuff and Pause Mode, making life a whole lot easier.
ILUMA Standard/i Standard
ILUMA Standard, the old-school two-part system, holder and charger all separate—that’s what this model brings to the table. And even though you’ll only get 2 or 3 hits before needing to recharge again, it’s a small price to pay for the extra portability. The new ILUMA i Standard is super popular because it brings Touch Screen, Pause Mode, and FlexPuff features to the mix, all at a pretty reasonable price—all things considered.
ILUMA PRIME/i PRIME
ILUMA Prime, the premium choice. It offers the same core functionality as the standard model but wraps it in a refined, customizable design using high-quality, often textured materials (e.g., wrap-around charger cover), justifying the higher price. The ILUMA i PRIME is the most refined and feature-rich model.
Quick Buying Tip: If you want that sweet spot of tech and control features without breaking the bank, the ILUMA i Standard is your best bet. And don’t forget—all ILUMA devices run on TEREA sticks.
RELX Devices—Affordable & Trendy Options
RELX Devices dominate the closed-pod vaping system market in the UAE, known for their affordability, ease of use, and “Super Smooth” performance. These systems offer a simple, plug-and-play solution ideal for new users or those looking for an alternative to heated tobacco.
| RELX Device Model | Key Feature | Approximate Price Range (AED) |
| RELX Essential | Most basic model, reliable performance, entry-level cost | AED 100 |
| RELX Infinity Plus | Ergonomic design, Super Smooth tech, great battery | AED 130 |
| RELX Infinity 2 | Adjustable power modes (Eco, Smooth, Boost), fast charging | AED 190 |
| RELX Artisan | Premium finish (leather/special textures), Infinity performance | AED 250+ |
Tips for First-Time RELX Users in the UAE:
The relx device price is typically lower than heated tobacco devices, making it an excellent low-risk entry point. However, remember the running cost is tied to RELX Pods (Pod Pro or Pod Pro 2), which typically cost around AED 45–55 per two-pack.
- Start with the RELX Essential if you just need a reliable, inexpensive device.
- Upgrade to the RELX Infinity 2 if you want control over your vaping experience via the adjustable power settings—a significant feature for finding your perfect throat hit.
Lambda Devices—Premium Yet Cost-Effective Choices
Lambda devices have carved out a niche in the UAE by offering high-performance, heat-not-burn functionality at a competitive electronic cigarette price. They are often compatible with various heat sticks, providing versatility.
| Lambda Device Model | Key Feature | Approximate Price Range (AED) |
| Lambda CC | Blade heating element, good battery (compatible with HEETS) | AED 190+ |
| Lambda i8 | Induction Heating technology, TEREA stick compatible | AED 245 |
Advice for Lambda Device Users:
The Lambda devices offer a great balance of price and performance, especially the Lambda i8. This model is attractive because it offers induction heating (like the IQOS ILUMA) at a lower initial device cost than the ILUMA models, making it a compelling, cost-effective choice for those wanting the latest heating technology without the premium price tag.
How to Choose the Right Device Based on Price?
When deciding on your purchase, look beyond the initial price tag to the total cost of ownership:
| Cost Component | IQOS ILUMA | RELX Devices | Lambda Devices |
| Device Price | High (AED 170 – 450+) | Low (AED 80 – 280) | Medium (AED 190 – 250) |
| Consumable Cost | Medium (TEREA sticks: ~AED 125–250 per carton) | Medium (RELX Pods: ~AED 45–55 per 2-pack) | Medium (Uses TEREA or HEETS sticks) |
| Best For | Premium feel, genuine heated tobacco experience | Maximum convenience, wide flavor choice, smooth draw | Versatility, TEREA compatibility at a lower device price |
- Beginner Tip: If you’re still unsure about making the switch to heated tobacco, why not start with a low-cost device like the RELX Essential or the IQOS ILUMA i ONE – they’re great places to begin without breaking the bank.
- Experienced User Tip: If you’re a seasoned vape user who knows what you like—namely a delicious heated tobacco taste and top-notch tech—the IQOS ILUMA i Standard is probably the way to go. With its perfect balance of features and mid-range electronic cigarette price, it’s a top choice for anyone in the know.
Want to know how to claim IQOS ILUMA warranty in UAE quickly and easily? See our full explanation
Where to Buy E-Cigarettes Legally in UAE?
Buying from a licensed and reputable source is not just a matter of getting quality products—it’s also about staying on the right side of the law in the UAE. And in this case, that means making sure all your gear and supplies are ESMA-approved.
- Beware of Counterfeits: You can be sure that fake products are strictly off-limits in the UAE. To get the genuine article with the safety features and battery quality you need, you need to look out for official seals and verifiable QR codes on the packaging.
- Trusted Retailers: Purchase from official brand stores or recognized third-party platforms. The Best electronic cigarette store in uae is TEREA Zone (TEREA Dubai), a trusted provider known for authentic products and reliable service, including excellent cigarette delivery in Dubai. They specialize in IQOS and its compatible devices and sticks.
- Convenience is Key: With many online stores now offering same-day service in cities like Dubai, Abu Dhabi, and Sharjah, getting your hands on your new IQOS ILUMA or RELX Device is now faster and easier than ever before.
Final Thoughts—Making an Informed Decision
With so many electronic cigarette options out there to choose from—and a range of prices to suit all budgets—there’s sure to be a device out there that’s just right for you. To help you make up your mind, let’s run through some of the main devices:
- The IQOS ILUMA series offers top-of-the-line heated tobacco performance and features—if you’re looking for the crème de la crème.
- RELX Devices deliver a stylish and convenient closed-pod system that’s perfect for vaping on the go.
- Lambda devices are great for those who need a high-quality heated tobacco experience at a price that won’t break the bank.
So when it comes down to it, your choice should be based on a balance of up-front cost and long-term running expenses—and of course, always make sure you’re buying from a reputable source that only sells ESMA-approved products.
Ready to up your vaping game? Then head on over to TEREA Dubai and get ready to compare the latest IQOS ILUMA and Lambda devices today—and take advantage of their prompt and reliable cigarette delivery in Dubai!
Have questions about TEREA sticks in UAE? Get answers to the most common queries in our post.
FAQs About Electronic Cigarette Prices
Is the price difference between the IQOS ILUMA models worth it?
Yes, higher-end models (Prime/Standard) have better design, materials, and battery life; the ONE offers the best value for budget-conscious users.
Is the cost of TEREA sticks the same across all UAE sellers?
No, prices vary by origin and retailer, generally AED 125–240 per carton; avoid unusually cheap options to prevent counterfeits.
Do RELX Devices need the same maintenance as IQOS?
No, RELX pods are sealed and require minimal maintenance; IQOS ILUMA also reduces cleaning compared to older models.
Can I buy an electric cigarette machine in Dubai?
No, regulated shops only sell ESMA-approved closed-system devices like IQOS ILUMA and RELX.
