Introduction
Cigarette smoking has been on the decline over the last decade as more people look toward a cleaner, less harmful way to inhale. Health concerns, social limitations and evolving laws have led smokers to question their habits in recent years. Vaping may have taken the spotlight in the past, but 2025 is already on schedule to be the year of the heated tobacco product.
Of these, IQOS is at the top. Unlike traditional cigarettes or vaporisers, IQOS meets in the middle: True tobacco yet no smoke. And, with more and more people finding out the benefits for themselves, it’s little wonder that IQOS is taking off all over the world, from the UK to the UAE.
What Is IQOS, and How Does It Work?
IQOS is a smoke-free product that heats, but does not burn, tobacco. (It is made by Philip Morris International.) With HeatControl™ Technology, IQOS heats the specially designed tobacco sticks (called Heets or TEREA) to a precise temperature that is sufficient to release a flavorful nicotine-containing vapor, but the cigarette does not burn.
That’s the key difference: conventional cigarettes burn tobacco, which produces smoke packed with toxins. IQOS circumvents this by heating the tobacco, creating no ash, no smoke, and far fewer harmful compounds.
And, unlike e-cigarettes, which use liquid nicotine (also known as vape juice), IQOS creates a more authentic tobacco taste — something longtime smokers tend to prefer. This is not just a shiny new gadget; it is a new way to consume tobacco.
IQOS Devices You Can Buy Today
- Iluma I One (For use with Terea)
- Iluma i Standard (For use with Terea)
- IQOS Iluma I Prime (For use with Terea)
- IQOS 3 Duo (For use with Heets)
- IQOS ORIGINALS (For use with Heets)
- Lil Solid Ez (For use with Heets)
- IQOS lil solid 2.0 Dubai (For use with Heets)
Main Reason for Switching to IQOS: Smokers in 2025
a. Reduced Harm Perception
One of the most common reasons why smokers have been transitioning to IQOS is the belief that it’s a safer alternative. Because there’s no combustion, IQOS releases fewer toxic ingredients into the air than cigarettes. This is backed up by numerous studies and public health conversations. And such agencies as the FDA have recognised IQOS as a “Modified Risk Tobacco Product,” enabling marketing that can depict it as being potentially less harmful than the usual smoking.
b. Cleaner Experience
IQOS doesn’t make smoke, and that makes all the difference for the user. There’s also no ash, no residual smell and no dirty filters, or butts for that matter, to manage. It’s cleaner for your house, your laundry and even your breath, and certainly a more socially acceptable option, especially in public or indoors.
c. Modern Design and Convenience
From its compact, stylish design and charger to its portable pocket chargers, IQOS was designed with today’s busy consumer in mind. The device warms fast, charges easily, is instinctive even if you are not techy. Many users say they also like that it needs little maintenance, particularly compared to the refilling and coil-swapping out of a standard vape.
d. Legal and Social Acceptance
A cigarette alternative called IQOS is starting to catch on in places where regular smoking is banned. Countries such as the UAE are witnessing a fast acceptance of smoke-free products and IQOS is typically permitted to be used when combustible smoking is not. That makes it easier for users to incorporate the device into their routines, without the uncomfortable sense of rule-breaking or drawing attention.
Growing Demand for IQOS in the UAE and Worldwide
In a country such as the UAE, where smoking laws are getting stricter, IQOS immediately emerges as the credible choice for adult smokers. Cities such as Dubai, Abu Dhabi and Sharjah have gained great popularity since then, with their sleek design, user-friendly appeal, and faster availability, demand for IQOS devices and Heets has risen.
Smooth tobacco feel & allowable to use indoors, and many consumers in your region are in favor of IQOS. Same- or next-day delivery options make locating your favourite flavor or device in the UAE as easy as can be.
Outside of the US as well, the IQOS expansion is moving ahead. Millions of people have already switched to IQOS around the world by 2025, and more are switching every day. For better health, for convenience, for modern lifestyle demands, IQOS is evolving the way we think about tobacco.
What People Are Saying in 2025
The real-world user feedback on the ground is one of the strongest harbingers of any product’s success, and users at the time known as 2025 IQOS users aren’t shy about delivering it.
“I smoked for 15 years, but after I switched to IQOS, I never smoked a single cigarette again! It feels as if I’m smoking and that satisfaction is there, but without the heavy smell or the guilt.”
— Rashid A., Dubai
“As I am a frequent traveller, I’m finally able to enjoy a tobacco product without having to worry about HOTEL policies, also to not disturb others. IQOS changed the game.”
— Salma N., Abu Dhabi
The cleaner feel, less smoke smell, and the lighter tobacco hit are key benefits users point out. Some also report feeling better physically — coughing less, breathing better, and more at ease smoking around non-smokers. These experiences are the same regardless of whether it is a light user or a heavy, long-term smoker converting.
Terea Heets Sticks for IQOS Devices
IQOS vs Other Smoking Alternatives
IQOS vs Vaping
Both are smoke-free, with the largest distinction being what’s being heated. Vapes involve e-liquids, which can be flavoured, whereas IQOS heats real tobacco, and therefore offers a more familiar hit to long-term smokers. It feels more natural to many users who have felt a disconnect with vaping synthetically flavored juices.
IQOS vs Nicotine Pouches
Nicotine pouches provide a discreet way to receive nicotine without smoke, but don’t offer the smoking ritual and experience. IQOS reproduces the sense of holding, inhaling, and finishing a tobacco stick, so smokers who don’t want to have to quit the physical act can ease into it.
Why Smokers Prefer IQOS
The physical, visual and sensory cues delivered by IQOS are more closely aligned to smoking than e-cigarettes. You’re still smelling — inhaling — genuine tobacco, you’re still going to sense the heat, and have the experience, minus the dangerous combustion. That makes IQOS the most convenient and natural substitute for smokers by 2025.
Potential Downsides or Considerations
IQOS: the drawbacks
IQOS has numerous pros, but some cons you should know about as well:
- Nicotine Content: IQOS provides nicotine; it’s not a nicotine-free solution. It is for adult smokers, and not for non-smokers or former smokers.
- Capital cost: The high initial device purchase price can be a barrier for some people, especially when they compare it to the cost of a pack of cigarettes; however, the running cost over time tends to even out.
- Learning Curve: New users could take a couple of days to get used to the charging, cleaning and usage routine. It’s straightforward, but not like the act of sparking a cigarette.
The information to inform the choice of IQOS in the link above can assist users.
Concluding: Is IQOS the Future of Smoking?
With smoking bans spreading and people paying more attention to health effects, IQOS is a more plausible alternative for adult smokers who may not be ready to give up altogether but who want a less toxic, cleaner and more socially accepted way to consume tobacco.
The switch isn’t just a fashion trend — it reflects how consumer behaviour and technology are reordering an industry. IQOS is unique in drawing on science, user feedback and regulatory authorisation all in one place.
If you’re still smoking in 2025, the change your lifestyle — and your lungs — may be searching for is a transition to IQOS.
View our full selection of IQOS products available now at Terea Zone.
FAQ Section
Is IQOS safer than cigarettes?
This is because IQOS provides substantially fewer harmful chemicals than traditional cigarettes, as it merely heats the tobacco rather than burning it. But it is still nicotine, and meant only for adult smokers.
Where to buy IQOS in the UAE?
Shop Heets and IQOS devices online at Terea Zone to enjoy the real deal products, with the fastest delivery in all the Big Cities of the UAE.
How is IQOS different from a vape?
IQOS heats actual tobacco sticks, providing an authentic taste and experience. Vapes run on e-liquid, which is often flavored chemically. A lot of smokers like IQOS because it’s closer to smoking, too.
What Heets flavours are in demand in 2025?
Flavours in 2025 are a combination of the classics: Terea Yellow, Terea Bronze, and Terea Green (tobacco and menthol).
